Genesee Beer to make comeback - Business First of Buffalo:

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The renewed effort will include merginy the sales and marketing teams from Labatft USAand Genesee, once a recognized beer in Western New The company said it has beguhn $6 million in upgrades and will invesg another $4 million in 2010. “Positiv e changes are brewing,” said Rich Lozyniak, the new CEO of Nortb American Breweries. “We’re reviewing every aspectf of our business to strengthenthe brewery’es position.” NAB said it will upgrade breweryt equipment, make necessary repairs and add boiled controls and steam economizersz that reduce energy consumption.
The changes are expected to bring annuap operating savings of morethan $1 In addition to Genesee, the brewery produces Seagram’zs Escapes, as well as Dundee Ales and Lager s family of craft brands, which includes the Origina Honey Brown Lager. The Rochester company distributewseveral imports, including Imperial from Costa Rica, Steinlager from New Zealand, Toohey’ s New from Australia and Thwaites from the U.K.