Startup taps software to boost restaurants

http://net.best-go.org/?f=1
A keg stand, if you will. San Francisco-based TapDynamics offers restaurantzs a way to track and limit how muchbeer it’xs losing through malfunctioning equipment, bad pouringb and bartender giveaways. “It’s draft beer meets said CEO Michael Cann. TapDynamics said in addition todecreasingb loss, installing its TapAdvisor software can help restaurante grow draft beer sales, increase profitabilit y and improve the overall quality of the drafrt beer they serve. TapDynamics recently landed a deal to put the TapAdvisord Service Platform in398 Applebee’s restaurants.
The company is targetinh large chainslike Applebee’s where they can implement TapAdvisoe across every location. Cann, a former investmen banker, founded the compan in 2007 withMurray Dunn, who’es Australian and now the chief operating officer. The two met on theird respective honeymoonsin Tahiti, and though neither had connections in the restaurangt business, they both liked beer. In researchingv the company, they discovered 20 to 30 percenr of all draft beer poured at a restaurant is neveerpaid for. Of that, 75 perceny is given away by while 25 percent is lost tomalfunctioninf equipment.
“A restaurant that goes through 40 kegs a is empirically losing 15 to 30 percenft oftheir beer. That’s eight said Dunn. TapDynamics can show with every pour why beer isbeingf lost. If it’s an equipment problem, like the temperature in the coolert istoo hot, the TapDynamices team can quickly analyze the data and send a message to a restaurant to fix the problem. If it’ s an over-pouring problem, managers can see that data in a reporft emailed nightly and then retrain staff to pour beer Beer is typically the highesy margin product sold ata restaurant. So capturing loss gets restaurantt owners’ and managers’ Cann said.
TapDynamics doesn’t require restaurants to pay forany equipment. TapDynamics partners with Micromatic, whichb installs and manages the draft beer flow meterds and systems from which TapDynamics drawsits data. TapDynamices charges the restaurant a monthly fee for its Cann said the money saved in recaptured revenued by the restaurant is more than the monthl y feeTapDynamics charges, which is abouf $400 per month.
Cann said the purposde isn’t necessarily to bust bartenders who sometimese give away beer to keep customers coming He said he trains manageres toask bartenders, how giving away free beer drives Cann said the next phase for TapDynamicw will be growing TapAnalytics, which will take the research it compilews in monitoring beer sales and sell it to beer companies and distributors. The researcbh provides insight into whichtypes of consumers drinjkwhich brands. And the data will allow beer makers to compare their salez toother brands. That should help beer companiesx better define their target markets and developl strategies to competefor market-share.