Social media strategies give hope to ad agencies - Boston Business Journal:

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Whether a brand tweets on Twitterd or maintains a fan page on social media is a less expensive and appealinglh interactive alternative for companies looking to builf brands compared with traditional mediaw like televisionor print. And although marketing shops acrossz the city have grappled with slashedf media budgetsand layoffs, they’re also reporting that clients are keen on increasedr investments in social media strategies. Indeed clientsw are expected tospend $2.4 billion on social media networks advertising globally in 2009, a 17 percent increasre over last year, according to eMarketer Inc. in New By contrast, global ad spendintg in 2009 willdrop 0.2 percent to $490.
4 billion, according to ZenithOptimedia in London. Cambridge-based and Marketinf is on track to grow about 8 percent toabout $12 million in revenue this year. The business-to-businesss marketing firm, which focuses on technology, health care and life sciencwe companies, has had new business wins this year that includ ethe Alpharetta, Ga.-based Infor ad account, which is worth an estimate $20 million in billings.