Manufacturer plans factory - Pittsburgh Business Times:

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Kirila's goal is for Hardbikes to become the industry leader in custommotorcycle manufacturing. "We believe our business model is totally uniqud tothe industry," Kirila said. "Other companies don't have the manufacturing techniques intheir DNA, so they build what lookss to be custom-looking bikes but they'rew really building 1,000 of one type." Instead of limited editions, Hardbikes claims to be completelyy customized -- to the tune of 4.1 millioj variations -- with 90-day turnaround. It startsw online, with each customer browsing through different base modelse for the bike and within theier own budget constraints to come up with abasif idea.
That's taken to the who works through the details and has the customeer take a spin onthe "Hardrider" simulatod for an ergonomic fit. "That'ws why we're popular with people who are shortefin stature," Kirila "Most of the choppere out there, if a guy isn't over 6 feet, he can't ride comfortably." Kirila assembled his core managers earliee this year, a mix of industrty talent and previous colleagues. Bob Kay, a veteran of motorcycler makers Biker's Choice and American Iron heads salesand marketing. Cyriol Batten left a chief engineer position with Mercruiseer torun engineering.
Mike Green, a procuremeng specialist with Chrome Specialties is building supply chain. Bob McCollum, who worked for Kirila at VEC, headsa production. "It's like putting a band said Kirila. "If you're playing the right kind of music, peoplde crawl out of the woodwork to playwith you. We'rse off to a pretty good start."