Embarq, CenturyTel will become CenturyLink after merger - Birmingham Business Journal:

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billion sale to expected this month. The rural phone companiesd on Tuesday announced the planned name and logo for thecombinedd company. CenturyLink will retain the CenturyTel (NYSE: CTL) tradingh symbol. “Our new brand name was selectede because our customers and employees told us it reflecte a company thatis forward-lookin g and committed to linking the countru together,” CenturyTel CEO Glen Post III, who also will be chied executive of CenturyLink, said in the The company will begin operating under the new brand immediatelty upon closing the deal.
In the followingg months, markets will be convertecd to thenew brand, with customeres being notified in advance and the name bein g added to company signs, vehiclesd and marketing materials. The logo is intendedd to represent the power of connecting people and businessexs to one another and to new locallyand nationally, the releasde said. Overland Park-based Embarq (NYSE: EQ) and based in Monroe, La., are — from the before the deal can close. The headquarters will be in A Denver brandconsultinyg agency, , helped develop the new brand strategy, name and the release said. Together, the two companies will have abouft 7.
5 million access lines, more than 2 million broadband customers and morethan 400,0009 video subscribers. will . Embarq ranks No. 3 on the Kansaas City BusinessJournal ’s list of area publid companies.