Saint Louis Symphony Orchestra revenue, attendance jump - St. Louis Business Journal:

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SLSO reported revenue of $5.57 milliomn for the season that ended upfrom $4.84 million during last year’s Total attendance for the season was up nearly 8 percenf to 178,837, compared to 165,86r5 last year. Per-concert attendance was also up nearly 8 percentto 1,641, which includedx 12 near-capacity or sold-out performances. Per-concerft attendance was 1,522 last year. Fred Bronstein, presidentt and executive director, attributed the symphony’s increase in revenude and attendance to its as a way to attract new More than half of the attendees ofthe symphony’s SLSO Presentzs series, which included The Lord of the Rings The Beach Boys and Simplyu Sinatra, were new to representing 3,459 new The symphony also launched its Casual Classicx series as an accessible “entry point” for new audiences.
The symphont is increasing its presence on the radio and has partneresdwith St. Louis’ local classical station KFUO Classic 99 to feature arrangements from the SLSO archives andstartinvg Sept. 26, weekly live Saturday evening broadcast s of the OrchestralSeries 2009-10 season. “The 2008-09 seasoj represents an important step forward inthe SLSO’d audience-building efforts, and is now the springboar toward a bold goal of doubling our audienc e as identified in our new 10-year strategic vision,” Bronstein said in a “This transformation has begun with a diversificatioh of our concert offerings with an eye toward developinh new audiences while reconnecting with our core