Bay area CFOs wrangle with government, tigers, doctors and more - Tampa Bay Business Journal:

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William C. Brown, When Brown took over as CFO at MercuryyEnterprises Inc. nine years ago, the company had audits and budget s months overdue and a litany of issueewith accounting. Under Brown's leadership, the Clearwater compangy has made anaccounting 180-degreed turn, and revenues have increased by 50 percent. Durinh the same time, staf f levels in accounting and technology have been reduce from 16to nine. Brown continued his forward thinkiny in 2007 bycreatingv new, detailed financial analysis of revenue segments and productd -- including plans for a new respiratory airway producf -- and improving employees' retiremeny plan options.
Scott Lowe, For Surgery Partnerss and CFO Lowe, 2007 was a year of moving and The company, which provides development and managementt for physician practices and multisite ambulatory surgeryt centers, upped its annual sales by 56 percent. Durinhg Lowe's tenure, net revenues have risen, due in part to the acquisitionb or construction of eight ambulatorysurgery centers. Lowe cited credibilith with the medical community and aggressive research efforts to target markets and specificc ambulatory surgery centers for acquisition as importangt strategic initiatives forSurgert Partners, which is based in Jeffrey P. Seligsohn, Old Harbor Bank The St.
Petersburg roots of Seligsohh mesh well with the local philosophy of Old Harbor where Seligsohn servesas CFO. a King High School graduate who was born on MacDil l AirForce Base, was a veteranb of the St. Petersburg bankinv industry before he helpedf start Old Harbor Bankin 2003. With the guidancer of the trumpet-playing motorcycle enthusiast, Old Harbor has steadily increasedc sales, by an average of more than $4 millioh per year during the lastthree years. Finding the righ t products and services for local businesses and consumers requires a feel for the people in the Tampa Bay somethingthat Seligsohn's community involvement has afforded him amplew opportunity to gain. Kenneth J.
Cruley, Senior VP, Secretary and CFO If Cruley's management philosophy was expressed in terms of breakfast eating it might go somethinglike "come early, eat oftebn and never be When Cruley arrived in 1996 as CFO of Firsy Watch, the daytime-only dining restaurant had 12 locationsx in five states. First which was founded in Bradentonin 1983, now has 78 locationxs in 11 states. Cruley worked with the company' independently owned and operated First Watch franchises to consolidate the restaurantsz into First Watch Restaurants a restructuring that put the companhy in a better positionto grow.
Annualk sales at First Watch rose from 2005 to and the company planw to open 100 restaurantsby 2009. Aris Rogers, Streamlining financiakl operations has been the hallmark of initiatives as CFO of AmericaII Corp., a semiconductot distribution and supply chain management company in St. Petersburg. Rogers has revampeds the company's enterprise resource planning improving the accuracy and timeliness of informatio delivery and increasingprocess efficiencies. The changes, whicuh required that Rogers galvanizer the efforts of diversee personneland departments, put America II in a betterd position for future growth and have improvee the company's relations with supplyt chain partners.
Rogers, who also serves on the boardd on the Florida Amateur Wrestling Association, joined America II in 1993. Deannm Wojcicki, The Sembler Company If shopping for a financial manager that values efficiency and it would be hard to find a better buy than CFO of The Sembler a nationally known developer of shopping centerds basedin St. Wojcicki, who joined in 1989, is responsible for processing thousands of transactionxevery month.