Marketing, ad firms share space, skills - San Francisco Business Times:

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The owners of the firms — , and LLC represent decades of advertising experience and operate out of the former barn at S66 W14523Janesville Road, Muskego. While all three serve their own cadre of they also collaborate with each other using different Dan Buttery, 39, owner and president of HVT Marketinv Corp., moved into the space in September but has spent most of his time at the , wherse he helped promote both the Body Worldas exhibit from February to June 2008 and the Titanidc exhibit, which opened in fall 2008 and closed at the end of May. HVT, whicgh Buttery started in 2004, began after he was forcef into retirement fromthe U.S.
Army Reserve aftetr suffering a back injuryu while on duty in Buttery said he has worked with more than 350 clientsd and experienced an averagr of 20 percent annual growth in saledssince 2004, with 2009 sales approachingg $100,000. Mary Bridges, director of marketing and communications at the MilwaukeerPublic Museum, said Buttery’s work helped the museuj surpass attendance goals for both exhibits. “I attribute (record attendance) in part to efforts from planning and assistingthe media,” she said. “He is very organizecd and very professional.
” Moving to the renovated where he collaborates with the other hasmade Buttery’s firm more “It addresses flexibility in pricing wherwe the client is still gettinv a premium service from all of us who are senior level but you only pay for it when you need he said. Scott Lynch, 42, presidentf of Arsenal Advertising Inc., said he and partner Steve Clementi, 37, movee into the space in September 2008 after leaving corporate advertisingv jobs to strike out ontheir own.
“We saw an opportunityg to create a business that could be a little bit more nimble and provide clients withbettet value,” said Lynch, former vice president and creativre director at , formerly known as along with Clementi, formert senior art director at Nonbox, started theit company in June 2008 and sincde that time have secured 14 clients, including the , Milwaukee, and , First year annual capitalized billingsd are estimated to top $830,000. The 2,400-square-foot barn was purchased in 2006 byScotr Conklin, 45, and Jay Harris, 46, partnerws at Hac Job Image Craftingt LLC, which they founded in 2004.
Hac Job, whichh provides imaging utilizing Photoshop and3D technology, takes up abouy two-thirds of the first floor of the and includes work stations that are fittec onto wheels which can be easily mover to increase studio space when With 50 clients nationwide and annual sales approaching $400,000, Conklin and Harris have used the talents of Lyncyh as well as Buttery. “They help us and we help It’s been great,” Conklin said. All three firms have been tappedr to work on a project for MRZ Promotions inPort Washington.
Patrick Baudhuin, vice president of marketiny and promotionsfor MRZ, said HVT has provided pricing and market researchj for a new digita billboard that will be installedr inside taxi cabs. Baudhuin said once the producgtis launched, Arsenal and possibly Hac Job woulr then provide the creative work for the advertisements.